Every great organic product starts with a great formula. Keep yours in one place.
Loovay is the professional recipe management platform built for serious artisan formulators.
A complete lab, in your browser
Six connected tools that take you from raw oils to a finished, marketed product.
Recipe Catalogue
Store every formula with ingredients, method steps, tips, tags and full version history you can restore anytime.
Ingredient Library
A shared database with INCI names, SAP values, suppliers, cost and stock — auto-linked to your recipes.
Formulation Workstation
Multi-phase canvas with a dual-lye stoichiometry engine, HLB matching, DOS oxidation risk and AI Alchemist analysis — all in one studio.
Batch Production Log
Track every batch with auto-numbering, curing countdowns, yields and outcome ratings.
AI Ad Copy Engine
Generate Cashvertising-style marketing copy from any recipe, tuned to buyer stage, platform and psychology.
Analytics Dashboard
See recipes by category, batches per month, top ingredients and upcoming ready dates at a glance.
Choose your plan
Start free, upgrade when your studio grows.
Pro
- Unlimited recipes
- Up to 10 team members
- Unlimited AI ad copies
- Full batch log & ingredient library
- PDF & CSV export
- Analytics dashboard
Subscriptions auto-renew and are non-refundable (Terms Section 4.2).
Studio
- Everything in Pro
- Unlimited team members
- White-label workspace
- Priority support badge
Subscriptions auto-renew and are non-refundable (Terms Section 4.2).
The saponification math, fatty acid radar, IFRA allergen tracking, INCI ordering, and Clean Beauty screening tools bundled in every plan are theoretical, informational aids — they are not formal legal or regulatory certification. Bench testing, pH verification, micro challenge testing, and independent regulatory review remain your responsibility as the Brand Owner (Responsible Person).
"Loovay replaced three spreadsheets and a notebook. My whole soap line finally lives in one place."