From Passionate Maker to Master Artisan.
Stop wasting expensive ingredients and losing hours to manual math. Effortlessly balance your recipes, ensure absolute skin safety and compliance, and protect your profit margins—so you can scale your passion into a thriving, professional brand.
No credit card required · Instant access to formulation studio & inventory suite
“One wrong decimal point and a whole batch goes into the trash, or worse, burns someone's skin.”
Six problems every indie formulator hits. Six tools waiting for you inside.
“I feel like a full-time compliance officer instead of a formulator.”
Auto-formatted for US, Canada, and EU in one click.
“I know my revenue. I have no idea what my real cost per bar is.”
Ingredients, packaging, and labor, recalculated the moment anything changes.
“My test batch was perfect. The full production run split and turned into a mess.”
See how a formula behaves before you scale it up.
“My notes are on napkins, phone apps, and a folder I can never find.”
Every version, tweak, and temperature, in one place you'll actually check.
“I'm a chemist, not a marketer. Writing captions makes me freeze up.”
Platform-ready copy built from your recipe's real benefits.
“I'm working sixty hours a week and I still can't tell you my top formula or where my time is going.”
Production metrics and material usage, in one clean view.
One system, from first idea to the batch on your shelf.
Six connected stages. Nothing locked behind a higher plan. You just get more room to work in as you grow.
Formulate
Build a recipe with a real saponification engine underneath it: pure or dual-lye math (NaOH/KOH, with purity correction), superfat from -10% to +30%, and three ways to set your water. Fatty acid profiling checks your hardness, cleansing, conditioning, and lather against the ranges chemists actually target, live, as you adjust oils.
Predict, before you mix anything
Hit "Analyze Formula" and get a read from an AI mentor built to think like a master cosmetic chemist and a patient friend: what's working, what will fail and why, and the exact fix. It walks you through the scoop, glide, lather, and eight-hour skin feel your customer will experience, and flags rancidity risk before it's a problem sitting on a shelf.
Stay compliant without becoming a lawyer
Generate a legally formatted INCI declaration, pre- or post-saponified, sorted and grouped the way regulators actually require it. Fragrance allergens get checked against IFRA limits automatically. If something in your formula would trip a retailer's clean-ingredient list or a regional cap, you'll know before you print a label, not after.
Know your real cost, to the cent
Every batch cost recalculates instantly: ingredients, labor, and packaging, down to cost per bar. Set your price on margin and let it auto-calculate, or override it manually and watch the margin badge update so you always know exactly what you're keeping.
Track a batch from pour to shelf
A five-column production board follows every batch from mixing through curing to QC-passed, with a live curing countdown and weight-loss chart so you know exactly when it's ready, not just a guess at week four. Link ingredient lot numbers to a batch once, and a recall becomes a search instead of a week of digging through notebooks.
Run it like a business, not just a craft
A full ingredient reference library so you stop digging through old textbooks and vendor PDFs for a SAP value. A method generator that turns your recipe into a step-by-step procedure safe to hand to an assistant. A dashboard that shows your top formulas and where your time is actually going. And when it's time to sell, platform-ready ad copy built from your product's real story, so you're not staring at a blank caption box.
Here's the actual sequence.
Enter your oils and process
Cold or hot process, single or dual-lye. The math runs itself.
Get told the truth before you mix
Hardness, lather, cure time, and rancidity risk, checked against real targets.
Export what regulators need
A compliant INCI label and a step-by-step method, ready to print or hand off.
Track it to the shelf
Cure countdown, lot numbers, QC checks, and your true cost per bar, all linked to that batch.
Try the recipe calculator right now.
Punch in your oils, superfat, and water discount. The same deterministic dual-lye engine that powers the paid studio runs the math for you — and when you like the result, we'll email you the whole formula and breakdown.
- NaOH + KOH dual-lye math with purity correction
- Live INS scoring against target ranges (136–165)
- "Email me this formula" captures the result to your inbox
Why Loovay vs. legacy soap-making calculators.
Traditional web calculators nailed the SAP math a decade ago and stopped there. Loovay ships the same deterministic chemistry engine, then adds every other tool the modern indie brand actually needs — legal labels, compliance scans, real cost per bar, and an AI mentor on every recipe — inside one warm-cream studio.
Same trusted math, a modern studio around it
The dual-lye chemistry, industry-standard SAP tables, and Kevin-Dunn INS methodology are all in here — wrapped in a workspace built for the way indie formulators actually work today: on multiple devices, with a batch history, with real cost per bar.
Compliance stops being homework
Legal INCI ordering, IFRA aggregation, and retailer clean-beauty screening run automatically on every recipe. No manual cross-referencing of PDFs; no missed allergen because it was labeled by trade name.
AURA reviews the batch before you pour it
An AI formulation mentor built to think like a master cosmetic chemist flags phase-compatibility risks, thermal limits, preservation windows, and rancidity signals — before you commit oil and time to a batch that would fail.
Feature comparison based on publicly available product pages as of February 2026. “Legacy web calculators” describes the category of traditional single-purpose formulation tools — Loovay is not affiliated with, endorsed by, or a substitute for any specific product.
Every SOP, screenshot, and first-week checklist in one place.
Preview 16 field-ready training modules for formulation, safety, batch quality, pricing, marketing, and Loovay Circle. Download the official 46-page guide when you are ready to work through the platform at your own pace.
Open the annotated product walkthrough 
Every plan gets the whole platform. You only pay for how much you use it.
No plan locks a tool behind an upgrade. The Recipe Builder, the INCI Generator, the COGS Engine, and unlimited PDF exports — they're all here from day one on every plan. What scales with your plan is how many saved recipes and AI runs you get each month.
Free / Starter
- 3 saved recipes
- 3 active batch logs
- 3 AI runs / month
- Unlimited PDF exports
- Unlimited unsaved formulation testing
- Every tool unlocked
- Includes FREE access to Loovay CircleCommunity, mentors, and SOS rescues — every plan, no add-on.
Maker
- 10 saved recipes
- 3 active batch logs
- 25 AI runs / month
- Unlimited PDF exports
- Every tool unlocked
- Includes FREE access to Loovay CircleCommunity, mentors, and SOS rescues — every plan, no add-on.
Auto-renews. Cancel any time (Terms §4.2).
Studio
- 50 saved recipes
- 3 active batch logs
- 150 AI runs / month
- Unlimited PDF exports
- Every tool unlocked
- Includes FREE access to Loovay CircleCommunity, mentors, and SOS rescues — every plan, no add-on.
Costs less than selling one product a week, and saves you 15+ hours of lab math.
Auto-renews. Cancel any time (Terms §4.2).
Pro Lab
- Unlimited saved recipes
- 3 active batch logs
- 500 AI runs / month
- Unlimited PDF exports
- Every tool unlocked
- Includes FREE access to Loovay CircleCommunity, mentors, and SOS rescues — every plan, no add-on.
Auto-renews. Cancel any time (Terms §4.2).
At $39 a month, most formulators cover the entire Studio plan by selling three or four bars for the month. Everything after that is what the software was actually saving you: the ten-plus hours of lab math and label formatting you didn't have to do by hand.
Cancel any time from your billing settings. You'll keep your paid limits until the end of the billing period you already paid for, and your saved recipes are never deleted when you drop to Starter.
The saponification math, fatty acid radar, IFRA allergen tracking, INCI ordering, and Clean Beauty screening tools bundled in every plan are theoretical, informational aids — they are not formal legal or regulatory certification. Bench testing, pH verification, micro challenge testing, and independent regulatory review remain your responsibility as the Brand Owner (Responsible Person).
Read the full mandatory disclaimers →Formulate together. Scale faster.
Get free, instant access to Loovay Circle — a private, focused community built specifically for commercial formulators, batch chemists, and emerging brand founders. Every active workspace plan includes it. No add-on fees. No separate subscription.
Real-world crisis response.
Batch seized on the bench? False trace pouring in? Post an instant SOS in Batch Rescue and get eyes on your problem from experienced formulators — fast enough to save the loaf, not just mourn it.
A high-value room, not a noisy feed.
Facebook groups drown you in algorithms and hobbyist guesses. Loovay Circle is small, tagged, and searchable — every technical thread is written by commercial makers who actually run batches for a living.
Practical formulation & batching answers.
Fragrance oils sending you to false trace, cooling curves shifting between winter and summer, a supplier suddenly out of stock, an INCI question the MoCRA auditor asked — this is what the Circle discusses every day.
Points, badges, custom titles.
Every solid answer, every accepted rescue, every batch insight earns Alchemy points that promote you through Apprentice → Botanical Artisan → Master Emulsifier → Grand Alchemist → Legendary Chemist. No good contribution goes unnoticed.
Verified supplier & sourcing signal.
A crowd-sourced ledger of current raw material prices, bulk-oil lead times, packaging quality reviews, and the shortcuts a supplier's website will never publish. Kept honest by verified commercial members.
The kind of thing formulators tell us after their first month.
“Loovay completely transformed how we run our lab math. I used to spend hours re-calculating saponification values and batch costs in spreadsheets; now it takes minutes.”
“Having compliant INCI labels generated automatically for the US and EU saved us thousands in regulatory consulting fees before launch.”
“Knowing our exact COGS per unit before spending money on raw ingredients gave us the confidence to scale into retail wholesale.”
“Loovay replaced three spreadsheets and a notebook. My whole soap line finally lives in one place.”
Things people ask us before their first recipe.
Formulate the next batch knowing it'll work, before you've spent a dollar finding out.
Start on the free plan. No card, and every tool is unlocked from the first recipe you build.